Pure//Accelerate is Pure Storage’s flagship annual conference and one of the company’s biggest brand and product moments. It’s where Pure announces major innovations in its platform, brings together customers and partners, and showcases its vision for the future of data infrastructure.
From a design perspective, it required building a cohesive visual system that worked across digital campaigns, on-site event environments, presentation decks, and product launches. The goal was to make the experience feel unified and premium while supporting a huge volume of content across marketing, product, and executive communications.
Pure//Accelerate 2023
Pure//Accelerate 2024
SKO 2023
At Pure Storage, SKO, Sales Kickoff, is the company’s annual internal event where sales, marketing, and leadership align on strategy, messaging, and priorities for the year. It’s a mix of executive vision, product direction, and hands-on enablement, designed to prepare go-to-market teams to drive pipeline and close business.
SKO was one of the most impactful internal moments I supported at Pure. From a brand and design perspective, it’s where messaging and visuals really need to land clearly because they directly influence how sales teams talk about the product all year.
I worked on keynote visuals, campaign assets, templates, ensuring everything was not only on-brand but also easy for teams to use . A big focus for me was translating ideas into clear, compelling visuals that reps could confidently present to customers.
It was also highly cross-function where I got collaborate closely with marketing, product, and sales leadership to make sure what we designed aligned with the broader GTM strategy.
