Pure Storage's annual global conference showcasing product innovations, customer stories, and enterprise technology through keynote presentations, breakout sessions, and immersive brand experiences.
As part of Pure Storage’s in-house design team, I contributed to the creative direction and execution of Pure//Accelerate, Pure Storage's flagship global conference, by designing event branding, environmental graphics, digital assets, and presentation materials that delivered a cohesive attendee experience.
Pure//Accelerate 2023
SKO 2023
At Pure Storage, SKO, Sales Kickoff, is the company’s annual internal event where sales, marketing, and leadership align on strategy, messaging, and priorities for the year. It’s a mix of executive vision, product direction, and hands-on enablement, designed to prepare go-to-market teams to drive pipeline and close business.
SKO was one of the most impactful internal moments I supported at Pure. From a brand and design perspective, it’s where messaging and visuals really need to land clearly because they directly influence how sales teams talk about the product all year.
I worked on keynote visuals, campaign assets, templates, ensuring everything was not only on-brand but also easy for teams to use . A big focus for me was translating ideas into clear, compelling visuals that reps could confidently present to customers.
It was also highly cross-function where I got collaborate closely with marketing, product, and sales leadership to make sure what we designed aligned with the broader GTM strategy.
