The Pure Storage + AMG Petronas Formula One Team partnership is a high-profile technology and branding collaboration between Pure Storage and the Mercedes Petronas F1 team.

Pure Storage’s partnership with AMG Petronas Formula One Team is a great example of how a technical capability becomes a powerful brand story. On the surface, it’s about providing high-performance data storage for real-time race operations and broadcasting. But from a marketing perspective, it positions Pure Storage alongside speed, precision, and innovation.

It’s especially effective because it turns infrastructure, something usually invisible, into something tangible and exciting. That kind of storytelling is really valuable when you’re trying to communicate complex technology to broader audiences.

As a Designer, I supported this partnership by creating high-impact marketing visuals across blog content, landing pages, and promotional campaigns. I helped translate data-driven technology into dynamic, accessible designs that reflected the speed and innovation of Formula 1, while ensuring consistency within Pure Storage’s and AMG Petronas Formula One Team’s brand system.

key visuals

LANDING PAGE