As Avail experienced rapid growth, the team saw an opportunity to create a more meaningful and engaging onboarding experience for new employees. Rather than a traditional employee handbook, the goal was to create something that introduced new hires to the company’s culture while encouraging them to actively participate in their own onboarding journey.
The Challenge
How might we make onboarding feel more personal, interactive, and connected to Avail’s culture?
The challenge was to create a resource that could communicate Avail’s mission, culture, and core values while also giving new employees a practical way to engage with those values as they settled into their roles.
The Concept
We developed an interactive “passport” booklet designed to guide employees through their first chapter at Avail.
Inspired by the idea of a travel passport, the experience encouraged new hires to explore the company’s culture, connect with their managers, and document moments where they saw Avail’s values come to life.
The booklet included:
An introduction to Avail’s mission and culture
The company’s core values and what they meant in practice
Prompts for reflection and participation
Activities designed to encourage conversations with managers
Space for employees to document experiences and milestones
The result was designed to feel less like an onboarding manual and more like a personal record of an employee’s journey into the company.
My Role
I partnered closely with the Art Director to develop the visual direction and overall design system and layout for the booklet.
My responsibilities included:
Developing the overall layout and structure
Establishing the visual system across the booklet
Creating artwork and graphic elements
Source and incorporate photography
Ensuring consistency with Avail’s existing brand
Collaborating with the CEO, HR team, Art Director, and UX Copywriter throughout the process
Design Approach
The visual system was designed to balance approachability, personality, and structure. We wanted the experience to feel distinctly Avail while remaining intuitive and easy for a new employee to navigate.
The passport concept gave us a flexible framework for introducing different types of content while creating moments of discovery and interaction throughout the booklet.
Key pages
Final booklet
Impact
The onboarding passport transformed a traditionally informational experience into a more engaging introduction to Avail’s culture and values. By encouraging employees to interact with the content, their managers, and their own experiences, the booklet helped make company values something to actively participate in rather than simply read about.