As Avail experienced rapid growth, the team saw an opportunity to create a meaningful onboarding experience for new employees. The goal was to design something both engaging and practical, helping new hires navigate the start of their career journey at Avail.
In collaboration with the CEO, HR team, Art Director, and UX copywriter, we developed an interactive “passport” booklet centered around the company’s core values. The booklet introduces Avail’s mission and culture, sets expectations for new hires, and encourages active participation, allowing employees to engage with their managers and document moments where they experience those values in action.
My role focused on partnering closely with the Art Director to design the overall layout, structure, and visual system, including all artwork and photography, ensuring the booklet felt cohesive, approachable, and aligned with Avail’s brand.
