Avail
THE JOURNEY OF SHARED MOBILITY BEGINS
Joining the company at an early stage, I participated in the development and creation of how Avail showed up in the market by establishing a visual identity that resonates with our audience using data from market and product research. This project involves diving deep into to the creation of a new brand from team building, brand strategy, positioning, and identity. Working cross-functionally throughout the entire company from business operations, design, and marketing.
WHAT IS AVAIL?
Avail is a peer-to-peer ride sharing platform and service partnered and protected with Allstate. Avail envisions mobility for all by redefining how people use cars to move and aims to reduce the cost of car ownership for Americans by matching owners of underused vehicles with individuals looking to borrow convenient, affordable vehicles.
At our core, we’re all explorers and pioneers – excited about finding new places, trying new things, and redefining the way people understand mobility…and our country. Avail empowers people to move freely, providing simple, safe, shared transportation with personal service that anticipates what they’ll need on the go.
EXPLORERS & pioneers
Avail Values
BEING GOOD TO EACH OTHER
Treat people with genuine warmth and generosity. We make and support personal connections by reflecting and caring for the people, cars and places in which we do business. If we lead by example, the Avail community will follow in how they interact with one another, share each other’s vehicles and navigate the communities where they live or visit.
KEEPING IT SIMPLE
We strive to be direct and transparent, using conversational language and a direct approach so our customers feel welcomed, seen and heard. Our goal is to be simple, clear and easy to understand in every touchpoint—from customer service to product design.
WORKING TOGETHER
We’re all working together in this collective new endeavor. The most successful milestones at Avail are things we can share with our partners and customers. We always ask ourselves: How can this decision raise the tide to lift all boats? We aim to share more to better our community through transparency, service, and innovation.
BRAND PERSONALITY
WELCOMING
We are always inviting new people into our community. We have an approachable optimism in a world where we are all connected by what we share.
SINCERE
We say what we mean and do what we say we will. We are down-to-earth, loyal and honest. When mistakes happen, we own them and remedy them because we care about people.
VIBRANT
Our brand is fresh, energetic and always looking for the best ideas. We see genuine possibilities around every corner.
ENVIRONMENTs & EXPERIENCEs
THE CONNECTOR
Avail promise’s belonging and build connections through safe, shared transportation that facilitates connections to more people, places and experiences.
Avail pioneers in a new category, humbly venturing out into the world to try something new. Seeking to join local communities to connect customers and learn how to serve them best.
Avail believes in the dignity of every person, and proves it by serving the social good in the communities where we do business.
Avail fight against isolation by bringing people together through a new way to travel and explore.
IMPACT
It was a rewarding experience to be a part of the company mission to redefine the landscape of vehicle ownership and compete with legacy car rental companies such as Enterprise and newer ones like TURO. This project was a huge undertaking with the creation of a new brand from the ground-up, contributing to projects in all facets of the company from physical to digital experiences leaving not only an emotional impact but a behavioral one as well.
